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But it was hampered by its limited signal of only 2,700 watts.
It had to temporarily transmit from the Foshay Tower at reduced power pending the completion of the Telefarm tower facility in Shoreview.
In 1998, the ownership of WLTE, along with sister station 830 WCCO, went to the Infinity Broadcasting Corporation, a subsidiary of CBS Radio.
Until the early 2000s, the station had been known as "W-Lite" and "Lite Rock 103 FM," having rounded the frequency up to "103" since the WCCO-FM days.
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KMNB (102.9 MHz, "The Wolf") is an FM radio station in Minneapolis-St. The station's studios are located in the Entercom Building at 625 Second Avenue South in Downtown Minneapolis.
The striking FM air staff was temporarily replaced with announcers with little experience, making the station sound unpolished compared to its usual presentation.
Tim Russell, who went on to be a cast member on NPR's "A Prairie Home Companion," hosted middays and created memorable characters like traffic reporter "Captain Buzz Studley." WCCO-FM was a modestly successful station until new IDS Center transmitters for competing stations were built in 1979.
That caused interference to the WCCO-FM's broadcast signal.
WCCO-FM also made the switch to Top 40 under Program Director John Long that year.
Results were dismal, and both the format and Long lasted just a few months.
By 1975, the format evolved to adult contemporary music, though WCCO-FM continued to play deeper album tracks than most AC stations.